A lead generation website is one that encourages a visitor to make an inquiry or opt in to get further information about goods and services.
When setting up a new website for the needs of lead generation, or adapting a site that doesn't have an opt-in box, consideration should be made when selecting an e-mail program.
Lead Generation Website Autoresponders
There are many excellent firms which will handle all of your e-mails. For example, Aweber and MailChimp are two popular ones. These programs can be engineered to send out a series of pre-written messages as fast as somebody signs up. In most situations you can choose to use a double opt-in process to provide help in protecting both you and your prospects from getting penalized due to spam complaints or not. I have found requiring prospects to approve their request for detailed information significantly decreases the amount of leads you will eventually get.
You'll also need to write your e-mails to provide valuable content - not just a sales pitch. Mull it over. How long do you stay subscribed to an email list that offers nothing less than a crass sales message every other day?
Consider also the information you ask for when you design your opt-in box. People don't like giving out too much information at first, but always get the subscriber's first and last names and you may have a box for any other info important to your business. For instance, you could have a drop down box that lists the products on your site and from that you can find out specifically what information your customer is attempting to find. If you have six different products you can then build six different lists within your email program and target info and other products especially to those people.
Whenever you set up autoresponders or any sort of e-mail campaign, it's important that your mails are checked and checked again. Many folks are not impressed by spelling errors, and even more will not read an email that may be a mile long. Make your e-mails exact and to the point, and written in short paragraphs, in simply digestible chunks.
Once your list has grown to a respectable size, you can send out a monthly newsletter, informing customers about new goods and services you have added.
Address your subscriber by his first name, not "dear customer" as is typically seen. Write your copy as if you're writing to a friend, don't blind customers with "get this" or "buy this'" it turns folks off. The best way to effect a sale is by helping folk, by giving them important information and anything free is usually good, for instance a free e-book.
Make sure that everything you send your subscriber is important and of value. If your "unsubscriber" list builds too swiftly, that may be a sure sign you are doing something wrong, although you'll always get some folks that unsubscribe.
So understand that your autoresponder and the e-mails you send out are at the heart of your lead generation website. You would not have a lead generation website without it. So spend some time tweaking and refining this aspect of your system. Do not simply toss away a handful of email pitches. Relate. Form a relationship. Ask for feedback and participation.
A lead generation website never sleeps so you can!
When setting up a new website for the needs of lead generation, or adapting a site that doesn't have an opt-in box, consideration should be made when selecting an e-mail program.
Lead Generation Website Autoresponders
There are many excellent firms which will handle all of your e-mails. For example, Aweber and MailChimp are two popular ones. These programs can be engineered to send out a series of pre-written messages as fast as somebody signs up. In most situations you can choose to use a double opt-in process to provide help in protecting both you and your prospects from getting penalized due to spam complaints or not. I have found requiring prospects to approve their request for detailed information significantly decreases the amount of leads you will eventually get.
You'll also need to write your e-mails to provide valuable content - not just a sales pitch. Mull it over. How long do you stay subscribed to an email list that offers nothing less than a crass sales message every other day?
Consider also the information you ask for when you design your opt-in box. People don't like giving out too much information at first, but always get the subscriber's first and last names and you may have a box for any other info important to your business. For instance, you could have a drop down box that lists the products on your site and from that you can find out specifically what information your customer is attempting to find. If you have six different products you can then build six different lists within your email program and target info and other products especially to those people.
Whenever you set up autoresponders or any sort of e-mail campaign, it's important that your mails are checked and checked again. Many folks are not impressed by spelling errors, and even more will not read an email that may be a mile long. Make your e-mails exact and to the point, and written in short paragraphs, in simply digestible chunks.
Once your list has grown to a respectable size, you can send out a monthly newsletter, informing customers about new goods and services you have added.
Address your subscriber by his first name, not "dear customer" as is typically seen. Write your copy as if you're writing to a friend, don't blind customers with "get this" or "buy this'" it turns folks off. The best way to effect a sale is by helping folk, by giving them important information and anything free is usually good, for instance a free e-book.
Make sure that everything you send your subscriber is important and of value. If your "unsubscriber" list builds too swiftly, that may be a sure sign you are doing something wrong, although you'll always get some folks that unsubscribe.
So understand that your autoresponder and the e-mails you send out are at the heart of your lead generation website. You would not have a lead generation website without it. So spend some time tweaking and refining this aspect of your system. Do not simply toss away a handful of email pitches. Relate. Form a relationship. Ask for feedback and participation.
A lead generation website never sleeps so you can!
About the Author:
Want to find out more about Lead Generation Website, then visit Brian Jones's site on how to choose the best Lead Generation Strategy for your needs.
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