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Tuesday, 1 January 2013

Do You Really Need Paid Advertising To Become Your Own Boss?

By Russell Howe


Many individuals looking to make money online make the mistake of rushing into online businesses and wasting money on expensive advertising resources. Do you really need to spend money in order to build an income on the internet?

Today we shall have a look at this in a little bit more depth and clear up some of the common confusion.

The internet business world is ruled by hype. Everywhere you turn, you will meet entrepreneurs and affiliate companies trying to persuade you to purchase their latest 'must have' products and claiming that their advertising packages will transform your business overnight. It doesn't matter whether you are trying to build your own products from scratch, or trying to be an affiliate for an established opportunity like Empower Network, you will encounter the same type of nonsense. Before you can truly become your own boss, however, you need to learn how to manage your advertising budget.


Full time father Russ Howe reveals how he managed to make money online for his young son.



One of those challenges comes in the form of online advertising. There are countless marketing systems and so-called secret formulas to be found online, most of which tell you that you should jump into the world of advertising immediately.

Despite the differences on the surface, building an online income is actually very comparable to running your own business in the real world. Before you start spending your hard earned profits on advertising you should ask yourself two things.

1. Can you afford to spare the money for advertising?

2. Do you have the necessary knowledge to make the most of your foray into paid ads?

Once you get past the hype and all the talk about 'miracle formulas', you will notice that the world of online ads has much in common with offline advertising. There is no quick fix.

Even if you have the necessary funds to jump straight in at the deep end, you will need to spend time learning how to get the most from the various options available to you. For most people, however, they spend what they can't afford.

In order to perfect your business building strategy, it is important to get yourself moving before you begin spending cash on promotions. There are so many choices available to an internet marketer when it comes to promoting an online business.

Sites such as Facebook and Twitter quite often turn out to be a businesses secret weapon. Despite being free to use, they present you with an audience of millions. If you work on establishing your brand here and take the time to do it effectively, you'll notice that you can snowball your popularity in a relatively short space of time. Better still, you can do it without spending anything.

If your goal is to make money online as a long term career, you should definitely take some time to learn how to use free advertising methods before you jump into the often expensive world of online advertising.




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