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Saturday, 5 January 2013

How to Create the Best Possible Business Blog

By Charlie Guirgis


When you're an online marketer, it's almost impossible to always think of everything that could make your business better. Always strive to do your best. Everyone makes mistakes, and you have to accept this as part of the reality of having your own business. There are quite a few things you can do to improve your business blog, and you can start with the suggestions we'll be sharing here.

The typical blog, especially if it's very popular, is stuffed with advertisements of all kinds. Even though the idea is obviously to monetize the blog, if this is too extreme it becomes self-defeating. Remember that for your blog to be successful, you have to make it user friendly for your visitors. Plug-ins can slow down your blog, so don't use too many of them. At the same time, you shouldn't use too many apps as they can also slow things down. Tracking scripts can be useful so that you can gather data and stay current with analytics. However, the best policy is to keep things as simple as possible.

The idea of creating a to-do list may not be original, but it can be very helpful if you make a habit of it. You may write down your list in a notebook, on your smart phone or on your computer's desktop. As long as you keep the list where you can easily find it, it can help to ensure you get your essential tasks done. Many people start out the day planning to get certain things done, but let phone calls, emails and other interruptions take them completely off course. There are, however, certain actions that are essential for you to complete every day. Remember the most important thing for any business is a steady stream of leads of some kind. This means getting steady traffic to your website, which is an ongoing challenge.

Your blog's theme has a large impact on how it looks and how visitors will perceive it. You have to consider not only how your theme looks now, but if it's going to still look good when Wordpress does its next upgrade. Once you get about two or three revisions away from what you originally had, then your theme may become broken. It's important to keep up with WP upgrades since they can adversely affect how your theme appears. Sometimes, it becomes necessary to get rid of the theme you have and pick one that's supported by the latest update. This is one reason why free themes aren't always the best choice, as they often become unusable down the road.

You have to adopt a different mindset when it comes to the online world. Doing the same thing every single year, sometimes for decades, is what these people have been doing. Constant changes on the Internet are going to play with your mind, especially if you are used to the consistency of your full-time career. You will have to do things you have never done before, and you can resist it and get comfortable if you want. If you cannot adapt to constant change, you will soon see that the Internet will not favour your participation whatsoever. Eventually, something will happen and some part of your business life will be affected. It is so important that you get used to instability, as it plays a large role in how you participate online, and whether or not you will succeed. Isolation is something that keeps many people from succeeding, something that you will have to overcome if you want your IM business to really take off. Many people are trying to do their business, yet will not even realize what is actually occurring. I can tell you from many years of experience that isolation is not the way to go. Your goal should be to meet different people every day on the Internet if you want to succeed.




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