Facebook is perhaps the most quickly expanding social network on the internet; it has five hundred million accounts and more people are signing up every day but do you know what really makes it great? Half of the Facebook accounts show at least a little bit of daily activity. This means that leveraging the advertising network on Facebook is one of the best things you can do. Keep reading to learn the best ways to advertise on Facebook and get as much from the system as possible.
Advertising on Facebook is just like advertising on any other site, a fact you should remember. Thus, to get the best results you need to find the most effective ad and the only way to do that is through split testing. When you advertise on Facebook, the first thing that you need to focus on is discovering ads that actually work, and that's only possible when you test out different ad copies at the same time. Split testing has been used for a very long time. Your goal should be to always improve your return on your investment and for this reason split testing isn't something you do only once because you need to improve all the time. It takes a while before you find a successful campaign, which means being patient is also important.
If your Facebook ads will be sending people to a dedicated landing page, remember that your main goal should be to grow your subscriber list so make sure it's a squeeze page. Of course you could send your traffic to sales page but your chances of making a sale increase if you get their contact details and follow up with them. It is more difficult to get someone who is visiting your sales page for the first time to buy than to turn a subscriber into a customer. Every Internet marketer knows the value of follow up marketing, where you aim to follow up with your prospects and try to close the sale. It also goes by "drip marketing."
If you will be using a special landing page for the people clicking on your Facebook ads, then make sure you focus on growing an email list by using a squeeze page. People are more likely to make a purchase if they know you and less likely to buy the first time they see a sales page, which is why sending people straight to a sales page is less effective. It is much harder to turn a first time visitor to your site into a subscriber than it is to convince a subscriber to buy. Follow-up marketing is well-known and involves staying touch with prospects to close the sale in the future. It also goes by "drip marketing."
While Facebook has great metrics, if you don't understand them all that well, it's easy to get confused about how things are going. For example, the Facebook Ads Insights Dashboard has something that is called your "Action" which is how many fans your particular ad has. Paying attention to and understanding your metrics will help you find sustainable success within the advertising system on Facebook. It will show you where you are going, both good and bad, and how to adjust accordingly. You can clearly see that it is very important, if you want to get a lot out of Facebook, that you need to focus on the important things like the quality of your offer, your copy and your landing page. What matters the most, it turns out, is having the best approach possible as you build all of your campaigns. Like every other advertising and promotional platform, Facebook has a learning curve but that doesn't mean that it can't help you find success. To get results take action and see where it goes!
Advertising on Facebook is just like advertising on any other site, a fact you should remember. Thus, to get the best results you need to find the most effective ad and the only way to do that is through split testing. When you advertise on Facebook, the first thing that you need to focus on is discovering ads that actually work, and that's only possible when you test out different ad copies at the same time. Split testing has been used for a very long time. Your goal should be to always improve your return on your investment and for this reason split testing isn't something you do only once because you need to improve all the time. It takes a while before you find a successful campaign, which means being patient is also important.
If your Facebook ads will be sending people to a dedicated landing page, remember that your main goal should be to grow your subscriber list so make sure it's a squeeze page. Of course you could send your traffic to sales page but your chances of making a sale increase if you get their contact details and follow up with them. It is more difficult to get someone who is visiting your sales page for the first time to buy than to turn a subscriber into a customer. Every Internet marketer knows the value of follow up marketing, where you aim to follow up with your prospects and try to close the sale. It also goes by "drip marketing."
If you will be using a special landing page for the people clicking on your Facebook ads, then make sure you focus on growing an email list by using a squeeze page. People are more likely to make a purchase if they know you and less likely to buy the first time they see a sales page, which is why sending people straight to a sales page is less effective. It is much harder to turn a first time visitor to your site into a subscriber than it is to convince a subscriber to buy. Follow-up marketing is well-known and involves staying touch with prospects to close the sale in the future. It also goes by "drip marketing."
While Facebook has great metrics, if you don't understand them all that well, it's easy to get confused about how things are going. For example, the Facebook Ads Insights Dashboard has something that is called your "Action" which is how many fans your particular ad has. Paying attention to and understanding your metrics will help you find sustainable success within the advertising system on Facebook. It will show you where you are going, both good and bad, and how to adjust accordingly. You can clearly see that it is very important, if you want to get a lot out of Facebook, that you need to focus on the important things like the quality of your offer, your copy and your landing page. What matters the most, it turns out, is having the best approach possible as you build all of your campaigns. Like every other advertising and promotional platform, Facebook has a learning curve but that doesn't mean that it can't help you find success. To get results take action and see where it goes!
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