One of the things which stands out about Empower Network is the number of affiliates who are not effectively branding themselves and, as a result, not getting any success with their business. In our post today we shall explain the importance and simplicity of building your brand.
To achieve success in any home based business opportunity you need a certain mentality.
If you opened up a gym in the real world what would be your first move? More than likely you'd begin trying to brand your business and tell people why they should be getting fit at your place as opposed to any others, right?
Yet, for some reason, the majority of people involved in affiliate plans and online businesses fail to do just that. The net result is they become just another statistic, another person who tried to make money online and failed. Was it because they didn't have the skills or potential to succeed? No, of course not.
One of the biggest traps in home based businesses is that a shocking percentage of people who attempt to work from home for themselves fail to realize the serious attitude you need to succeed. It's not that they fail because they cannot do it or don't have the skills, it's simply their mindset was completely wrong heading into it.
You might have previously heard the expression that people join people, not businesses. If you have then you already know the number one rule in creating an income for yourself. Branding your name and becoming recognized as a trusted leader in your particular niche is something that is priceless.
For example, why are Pepsi and Coca-Cola the most popular names in their field? Is it because they are everybody's favorite cola drink? No, of course not. That's a matter for personal taste and everybody is different in that respect. The reason they're the first names which come to mind is because they are far more established as brands than anyone else in their chosen market.
Look around and you'll see this popping up in almost every different category of business. If you're asked to think of a soccer star most folks will immediately say David Beckham. Again, despite his obvious talent it could be said that there are superior players in the current footballing world yet, thanks to his fantastic personal branding power, he's the first name on over 75% of people's lips when the topic is brought up to name the world's most famous player.
When it comes to home business there is a tendency for affiliates to spend way too much time talking about how great their business opportunity is but nowhere near enough time talking about themselves and engaging with their audience.
I've often encountered situations where affiliates have discovered certain programs with a website or video designed by an affiliate showing the various benefits to their business and, once they have been sold on the idea and wish to join themselves, they head off to find a suitable sponsor. Why didn't they just join from that original page? Because the person who put it together did not connect with them on a personal level at all. People do indeed join people they can associate with.
The person clearly wanted people who saw their material to be joining the business under their link, that is the whole reason for them creating it in the first place after all. But they failed to insert their personality into their work and as a result they lost out. One of the most important rules to remember about business is that you don't need to be excellent at what you do in order to be successful. You simply need to have the work ethic to rise above others doing the same thing. If you also have a talent for it, you are onto a winner.
So if you're wondering how some people succeed in opportunities like Empower Network and go on to make money online whereas others can't get anywhere, take a look at how those people are utilizing the power of personal branding. You'll be shocked at how something so simple makes a very big difference.
To achieve success in any home based business opportunity you need a certain mentality.
If you opened up a gym in the real world what would be your first move? More than likely you'd begin trying to brand your business and tell people why they should be getting fit at your place as opposed to any others, right?
Yet, for some reason, the majority of people involved in affiliate plans and online businesses fail to do just that. The net result is they become just another statistic, another person who tried to make money online and failed. Was it because they didn't have the skills or potential to succeed? No, of course not.
One of the biggest traps in home based businesses is that a shocking percentage of people who attempt to work from home for themselves fail to realize the serious attitude you need to succeed. It's not that they fail because they cannot do it or don't have the skills, it's simply their mindset was completely wrong heading into it.
You might have previously heard the expression that people join people, not businesses. If you have then you already know the number one rule in creating an income for yourself. Branding your name and becoming recognized as a trusted leader in your particular niche is something that is priceless.
Learn the very simple secret to success with an online business such as empower network in today\'s video.
For example, why are Pepsi and Coca-Cola the most popular names in their field? Is it because they are everybody's favorite cola drink? No, of course not. That's a matter for personal taste and everybody is different in that respect. The reason they're the first names which come to mind is because they are far more established as brands than anyone else in their chosen market.
Look around and you'll see this popping up in almost every different category of business. If you're asked to think of a soccer star most folks will immediately say David Beckham. Again, despite his obvious talent it could be said that there are superior players in the current footballing world yet, thanks to his fantastic personal branding power, he's the first name on over 75% of people's lips when the topic is brought up to name the world's most famous player.
When it comes to home business there is a tendency for affiliates to spend way too much time talking about how great their business opportunity is but nowhere near enough time talking about themselves and engaging with their audience.
I've often encountered situations where affiliates have discovered certain programs with a website or video designed by an affiliate showing the various benefits to their business and, once they have been sold on the idea and wish to join themselves, they head off to find a suitable sponsor. Why didn't they just join from that original page? Because the person who put it together did not connect with them on a personal level at all. People do indeed join people they can associate with.
The person clearly wanted people who saw their material to be joining the business under their link, that is the whole reason for them creating it in the first place after all. But they failed to insert their personality into their work and as a result they lost out. One of the most important rules to remember about business is that you don't need to be excellent at what you do in order to be successful. You simply need to have the work ethic to rise above others doing the same thing. If you also have a talent for it, you are onto a winner.
So if you're wondering how some people succeed in opportunities like Empower Network and go on to make money online whereas others can't get anywhere, take a look at how those people are utilizing the power of personal branding. You'll be shocked at how something so simple makes a very big difference.
About the Author:
Next Step: Russ Howe is a world leading empower network coach who built a large online income in his spare time. See how you can make money online with his free guide to how this explosive home business works.
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