Many small business owners today aren't familiar with the various blogging platforms, but are considering a blog for their companies. An essential component of online marketing, blogs make it possible to engage with your target audience. If you are a business owner who is unfamiliar with the platforms available to you, we've compiled a list of those that are easy to use and make content presentation easy. In terms of internet marketing, our favorites are listed below.
WordPress - One of the most popular content management systems (CMS) today, WordPresss is a free open-source blogging platform that's highly customizable and SEO friendly, making it easy for those new to blogging to use. If you have an existing company website, WordPress easily integrates so that you can add a blog without any technical skills. WordPress makes easy work of uploading images, adding blog posts, editing, and more.
Blogger - Blogger is Google's free blogging platform and in fact is the one chosen by many back when blogs first began. Users will find this platform easy to use, secure, and more friendly now in terms of SEO than it was before. While the free templates offered are appealing, you'll find the free tools useful if you want to give your template a customized look. Adding and editing posts is simple too.
Tumblr - Another free blogging platform, Tumblr encourages interaction similar to that you find with social media, and is amazing for SEO because it offers tons of opportunity for social sharing. Known widely for its micro-blogging capabilities, Tumblr allows users to make small "mini" posts either in visual or text format. The amazing thing about Tumblr is that users can "share" your posts or blurbs, then others share those users' shares, literally creating a whirlwind of activity.
TypePad - Step-by-step tutorials are one advantage of TypePad, a blogging platform known for outstanding customer service. This highly functional blogging platform offers software that is "intuitive," making it a simple task to get your blog up and running even if you're an amateur. Highly secure, you'll never have problems with downtime. With many blogging platforms, getting in contact with the company is nearly impossible when you have questions or issues - not so with TypePad, where you will generally receive a reply when you open a help ticket within 24 hours. Simplicity best describes TypePad.
Movable Type - Like WordPress, Movable Type is a CMS and also works as a fully-functional website. Plug-ins make it easy to customize the experience, both for the reader and the blogger. Offered in both free and paid versions, Movable Type makes it possible to manage content, build an engaged and interactive community, and adjust your settings so that your blog is mobile-friendly - important considering the huge number of people using mobile devices today. Easy design customization, lots of tools to invite participation, built in RSS - and this is just the beginning.
If you're a small business owner thinking about the possibility of a company blog, these are some of the best platforms available today. Blogging is a great way to engage with you current and prospective clients.
WordPress - One of the most popular content management systems (CMS) today, WordPresss is a free open-source blogging platform that's highly customizable and SEO friendly, making it easy for those new to blogging to use. If you have an existing company website, WordPress easily integrates so that you can add a blog without any technical skills. WordPress makes easy work of uploading images, adding blog posts, editing, and more.
Blogger - Blogger is Google's free blogging platform and in fact is the one chosen by many back when blogs first began. Users will find this platform easy to use, secure, and more friendly now in terms of SEO than it was before. While the free templates offered are appealing, you'll find the free tools useful if you want to give your template a customized look. Adding and editing posts is simple too.
Tumblr - Another free blogging platform, Tumblr encourages interaction similar to that you find with social media, and is amazing for SEO because it offers tons of opportunity for social sharing. Known widely for its micro-blogging capabilities, Tumblr allows users to make small "mini" posts either in visual or text format. The amazing thing about Tumblr is that users can "share" your posts or blurbs, then others share those users' shares, literally creating a whirlwind of activity.
TypePad - Step-by-step tutorials are one advantage of TypePad, a blogging platform known for outstanding customer service. This highly functional blogging platform offers software that is "intuitive," making it a simple task to get your blog up and running even if you're an amateur. Highly secure, you'll never have problems with downtime. With many blogging platforms, getting in contact with the company is nearly impossible when you have questions or issues - not so with TypePad, where you will generally receive a reply when you open a help ticket within 24 hours. Simplicity best describes TypePad.
Movable Type - Like WordPress, Movable Type is a CMS and also works as a fully-functional website. Plug-ins make it easy to customize the experience, both for the reader and the blogger. Offered in both free and paid versions, Movable Type makes it possible to manage content, build an engaged and interactive community, and adjust your settings so that your blog is mobile-friendly - important considering the huge number of people using mobile devices today. Easy design customization, lots of tools to invite participation, built in RSS - and this is just the beginning.
If you're a small business owner thinking about the possibility of a company blog, these are some of the best platforms available today. Blogging is a great way to engage with you current and prospective clients.
About the Author:
Kasey Jones is a contributing writer for The Kansas City Techgregator , an RSS blog aggregator for all of Kansas City's best Tech, Startup, SEO, Internet Marketing, Web Design & Development and Social Media Marketing Blogs.
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