What is Banners Broker?
Banners Broker is an online advertising company. The product is banner impressions. These are sold to advertising clients on a network of over 200,000 websites.
What is an ad impression?
It will be the things you see when you go to any site online that has banner ads.
How is this different from other ads?
An online advertisement that appears in front of you has been "targeted" to appear uniquely before our eyes. In other words, whenever someone else would go to that same site, they might get a different ad. A webpage is not like a magazine or newspaper - it shows differently to different individuals. For example:
Ad Impression viewed by our sister:
Ad Impression viewed by us:
Banners Broker is Not Multi-level Marketing:
As a Banners Broker affiliate or member, you can be operating a business that purchases advertising stock from Banners Broker.
Advertising inventory is the space on a website that holds the advertisement. It is like a blank billboard.
Banners Broker "rents" that space out to spending advertisers to make a profit for the affiliate and Banners Broker the company.
Banners Broker does not pay affiliates on the income generated from delivering on other affiliates; this is just what most multi-level or network marketing companies do.
Making money in Banners Broker is not dependent on recruitment.
What is The Banners Broker Model?
Banners Broker makes use of its affiliates (us) to produce the buzz that grows their business. They do this by:
1. Paying affiliates well. The company knows that if affiliates are well paid, the word will spread. As of July 2012, they have paid out over $200,000,000 to over 100,000 members in 108 countries.
2. They reward affiliates in their method with traffic, that are called "sales credits." This enables an affiliate that solicits others to increase his Banners Broker account in very helpful ways.
What is an Affiliate?
The dictionary definition doesn't really explain the reality in the online business world. It defines it as:
"A person or organization officially connected to a larger body."
In the online world the word comes from affiliate marketing which means:
"Affiliate marketing is a type of performance-based marketing in which a business rewards one or more affiliates for each visitor or customer brought about by the affiliate's own marketing efforts. A corporation may be referred to as an affiliate of another when it is related to it but not strictly controlled by it."
Whenever you sign up for a Banners Broker account, you have turned into a reseller. You are making a profit from advertising inventory and traffic purchased.
How big is the online advertising industry?
It is a $500 billion a year industry. Google makes $2.6 billion per quarter with its program, AdSense. That's over $10 billion per year!
What is the difference from that and the Banners Broker Business Model?
When Google's profits come in, they go to the shareholders.
Banners Broker has a different business model - they use the funding from its members to purchase bulk-advertising inventory. Therefore, part of the profit goes to us, the members, not shareholders as in the Google example.
We hope you discovered these basics to be helpful.
Until next time
Scott and Heidi
Banners Broker is an online advertising company. The product is banner impressions. These are sold to advertising clients on a network of over 200,000 websites.
What is an ad impression?
It will be the things you see when you go to any site online that has banner ads.
How is this different from other ads?
An online advertisement that appears in front of you has been "targeted" to appear uniquely before our eyes. In other words, whenever someone else would go to that same site, they might get a different ad. A webpage is not like a magazine or newspaper - it shows differently to different individuals. For example:
Ad Impression viewed by our sister:
Ad Impression viewed by us:
Banners Broker is Not Multi-level Marketing:
As a Banners Broker affiliate or member, you can be operating a business that purchases advertising stock from Banners Broker.
Advertising inventory is the space on a website that holds the advertisement. It is like a blank billboard.
Banners Broker "rents" that space out to spending advertisers to make a profit for the affiliate and Banners Broker the company.
Banners Broker does not pay affiliates on the income generated from delivering on other affiliates; this is just what most multi-level or network marketing companies do.
Making money in Banners Broker is not dependent on recruitment.
What is The Banners Broker Model?
Banners Broker makes use of its affiliates (us) to produce the buzz that grows their business. They do this by:
1. Paying affiliates well. The company knows that if affiliates are well paid, the word will spread. As of July 2012, they have paid out over $200,000,000 to over 100,000 members in 108 countries.
2. They reward affiliates in their method with traffic, that are called "sales credits." This enables an affiliate that solicits others to increase his Banners Broker account in very helpful ways.
What is an Affiliate?
The dictionary definition doesn't really explain the reality in the online business world. It defines it as:
"A person or organization officially connected to a larger body."
In the online world the word comes from affiliate marketing which means:
"Affiliate marketing is a type of performance-based marketing in which a business rewards one or more affiliates for each visitor or customer brought about by the affiliate's own marketing efforts. A corporation may be referred to as an affiliate of another when it is related to it but not strictly controlled by it."
Whenever you sign up for a Banners Broker account, you have turned into a reseller. You are making a profit from advertising inventory and traffic purchased.
How big is the online advertising industry?
It is a $500 billion a year industry. Google makes $2.6 billion per quarter with its program, AdSense. That's over $10 billion per year!
What is the difference from that and the Banners Broker Business Model?
When Google's profits come in, they go to the shareholders.
Banners Broker has a different business model - they use the funding from its members to purchase bulk-advertising inventory. Therefore, part of the profit goes to us, the members, not shareholders as in the Google example.
We hope you discovered these basics to be helpful.
Until next time
Scott and Heidi
About the Author:
Scott and Heidi Shimberg are Serial Entrepreneurs who are keenly studying business opportunities in the online/offline marketplace. Watch our videowhich provides more detail about Banners Broker.
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